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http://hdl.handle.net/1942/30556
Title: | Exploring the system of digitised retail design-flattening the ontology | Authors: | MADSEN, Signe PETERMANS, Ann |
Issue Date: | 2020 | Publisher: | ELSEVIER SCI LTD | Source: | Journal of Retailing and Consumer Services, 54 (Art N° 102053) | Abstract: | The objective of this article is to combine the two dominant perspectives of retail design— design and business—through systems thinking and flat ontology, in order to understand the ‘store’ as designed by retail designers in the new digital area. Using an abductive case study of the Danish retail design world, this article connects actors into a system, redefines 'the store’ as an interface between retailer and customer, and attaches the metaphors ‘observed universe’ and ‘extended self’ of owner managers to collectively designed spaces. The implication of the study is a retail design (and business) canvas. The article's practical contribution is clarifying the profession of retail design under the condition of digitised retail, and to present a first step towards a system-based theory for retail design. Managerial contribution The article redefines the store as an interface affording customers' and retailers’ exchange of product and experiential interaction with the aim of providing adequate revenue. | Keywords: | retail design;system thinking;omnichannel;universe;flat ontology | Document URI: | http://hdl.handle.net/1942/30556 | ISSN: | 0969-6989 | e-ISSN: | 1873-1384 | DOI: | 10.1016/j.jretconser.2020.102053 | ISI #: | WOS:000540051100002 | Rights: | 2020 Elsevier Ltd. All rights reserved. | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2021 |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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Madsen & Petermans - JRCS 2020 accepted_with peer review comments overview.pdf | Peer-reviewed author version | 20.79 MB | Adobe PDF | View/Open |
Madsen & Petermans - JRCS 2020 accepted - publ version.pdf Restricted Access | Published version | 3.8 MB | Adobe PDF | View/Open Request a copy |
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