Determinants of Pro-Environmental Activity-Travel Behavior Using GPS-Based Application and SEM Approach

Abstract

Technological advancement in automobile and infrastructure sector encourages more and longer distance travel and the way people travel to perform their daily tasks creates environmental problems. Activity-travel behavior of individual have a significant potential to be influenced to reduce environmental issues, however, the underlying factors need to be investigated. This paper investigates pro-environmental activity-travel behavior using recorded GPS-based travel-activity diaries and individual personal traits using online questionnaire and estimating a structure equation model borrowed from theory of planned behavior. The results of the study verified that individual mobility decisions were highly influenced by the attitude one has about specific travel behavior. The results are helpful in devising effective behavioral intervention. (C) 2019 The Authors. Published by Elsevier B.V.