Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/32205
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dc.contributor.advisorVAN RIEL, Allard
dc.contributor.authorHýlová, Valentýna
dc.date.accessioned2020-10-01T11:30:51Z-
dc.date.available2020-10-01T11:30:51Z-
dc.date.issued2020
dc.identifier.urihttp://hdl.handle.net/1942/32205-
dc.description.abstractThe dissertation discusses the topic of influencer marketing from the point of a view of a brand. It goes into topics of brand attitude and brand love.
dc.format.mimetypeApplication/pdf
dc.languageen
dc.publisherUHasselt
dc.titleLinking Influencers With Brand LoveThe Impact of Influencer's Value and Influencer-Brand Fit on Brand Attitude
dc.typeTheses and Dissertations
local.bibliographicCitation.jcatT2
dc.description.notesMaster of Management-International Marketing Strategy
local.type.specifiedMaster thesis
item.fullcitationHýlová, Valentýna (2020) Linking Influencers With Brand LoveThe Impact of Influencer's Value and Influencer-Brand Fit on Brand Attitude.-
item.accessRightsOpen Access-
item.fulltextWith Fulltext-
item.contributorHýlová, Valentýna-
Appears in Collections:Master theses
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