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http://hdl.handle.net/1942/32205
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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | VAN RIEL, Allard | |
dc.contributor.author | Hýlová, Valentýna | |
dc.date.accessioned | 2020-10-01T11:30:51Z | - |
dc.date.available | 2020-10-01T11:30:51Z | - |
dc.date.issued | 2020 | |
dc.identifier.uri | http://hdl.handle.net/1942/32205 | - |
dc.description.abstract | The dissertation discusses the topic of influencer marketing from the point of a view of a brand. It goes into topics of brand attitude and brand love. | |
dc.format.mimetype | Application/pdf | |
dc.language | en | |
dc.publisher | UHasselt | |
dc.title | Linking Influencers With Brand LoveThe Impact of Influencer's Value and Influencer-Brand Fit on Brand Attitude | |
dc.type | Theses and Dissertations | |
local.bibliographicCitation.jcat | T2 | |
dc.description.notes | Master of Management-International Marketing Strategy | |
local.type.specified | Master thesis | |
item.fulltext | With Fulltext | - |
item.accessRights | Open Access | - |
item.contributor | Hýlová, Valentýna | - |
item.fullcitation | Hýlová, Valentýna (2020) Linking Influencers With Brand LoveThe Impact of Influencer's Value and Influencer-Brand Fit on Brand Attitude. | - |
Appears in Collections: | Master theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
afe6a9ce-9726-420b-8d8b-5d2b2a9c2fa6.pdf | 1.35 MB | Adobe PDF | View/Open |
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