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http://hdl.handle.net/1942/32205| Title: | Linking Influencers With Brand LoveThe Impact of Influencer's Value and Influencer-Brand Fit on Brand Attitude | Authors: | Hýlová, Valentýna | Advisors: | VAN RIEL, Allard | Issue Date: | 2020 | Publisher: | UHasselt | Abstract: | The dissertation discusses the topic of influencer marketing from the point of a view of a brand. It goes into topics of brand attitude and brand love. | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/32205 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| afe6a9ce-9726-420b-8d8b-5d2b2a9c2fa6.pdf | 1.35 MB | Adobe PDF | View/Open |
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