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http://hdl.handle.net/1942/35429
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DC Field | Value | Language |
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dc.contributor.author | Greene, Michelle | - |
dc.contributor.author | VAN RIEL, Allard | - |
dc.date.accessioned | 2021-09-20T13:15:37Z | - |
dc.date.available | 2021-09-20T13:15:37Z | - |
dc.date.issued | 2021 | - |
dc.date.submitted | 2021-09-12T09:12:55Z | - |
dc.identifier.citation | The Journal of services marketing, 35 (7), p. 933- 946 | - |
dc.identifier.issn | 0887-6045 | - |
dc.identifier.uri | http://hdl.handle.net/1942/35429 | - |
dc.description.abstract | Purpose-This paper aims to investigate whether and why the base of the pyramid (BOP) actors display passive innovation resistance because of which they reject service innovations without evaluation and forfeit potential to improve their well-being. The resourceness concept, referring to the outcome of how actors appraise and integrate resources in pursuit of a purpose at hand, is used as a theoretical lens to investigate the everyday consumption behaviour of BOP households and helps to investigate how and why passive innovation resistance occurs. The outcomes of the study help address important theoretical and practical considerations for the development of successful new service concepts at the BOP. Design/methodology/approach-Narrative interviews with 29 households in Zambia provide data, from which patterns in how potential resources do or do not become real are identified and related to the concept of passive innovation. Findings-Economic, social and other factors in the BOP context clearly influence non-random patterns of resource integration which are correlated with passive innovation resistance. This can lead to service innovations being ignored and/or misunderstood prior to evaluation for adoption. This is a risk to the potential positive impact of service innovation for poverty alleviation at the BOP. Practical implications-Service innovation at the BOP must begin with a deep understanding of "how" and "why" consumers typically appraise and integrate potential resources to achieve a beneficial outcome in their context. To overcome the barrier of passive innovation resistance, marketing education must stimulate an understanding of potential benefits and motivation towards the change associated with the adoption of service innovation. Social implications-The findings support more successful service innovation strategies for the BOP, which can provide vital infrastructure for the alleviation of poverty. Originality/value-The application of a service-dominant logic perspective in the BOP context and the conceptual linkage between resourceness and passive innovation resistance is novel. Valuable insights are gained for service practitioners at the BOP and for further conceptual development of innovation resistance in the BOP context. | - |
dc.description.sponsorship | Dutch Research Council (NWO). Project number 023.010.050 | - |
dc.language.iso | en | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.rights | Michelle Greene and Allard Cornelis Robert van Riel. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode | - |
dc.subject.other | Service innovation | - |
dc.subject.other | Base of the pyramid | - |
dc.subject.other | Quality of life | - |
dc.subject.other | Service dominant logic (SDL) | - |
dc.subject.other | Passive innovation resistance | - |
dc.subject.other | Resourceness | - |
dc.title | Learning from the resourceness blind spot for service innovation at the base of the pyramid | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 946 | - |
dc.identifier.issue | 7 | - |
dc.identifier.spage | 933 | - |
dc.identifier.volume | 35 | - |
local.format.pages | 14 | - |
local.bibliographicCitation.jcat | A1 | - |
local.publisher.place | HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.identifier.doi | 10.1108/JSM-06-2020-0254 | - |
dc.identifier.isi | 000695944200001 | - |
dc.identifier.eissn | 0887-6045 | - |
local.provider.type | - | |
local.uhasselt.uhpub | yes | - |
local.uhasselt.international | yes | - |
item.fulltext | With Fulltext | - |
item.accessRights | Open Access | - |
item.validation | ecoom 2022 | - |
item.contributor | Greene, Michelle | - |
item.contributor | VAN RIEL, Allard | - |
item.fullcitation | Greene, Michelle & VAN RIEL, Allard (2021) Learning from the resourceness blind spot for service innovation at the base of the pyramid. In: The Journal of services marketing, 35 (7), p. 933- 946. | - |
crisitem.journal.issn | 0887-6045 | - |
crisitem.journal.eissn | 0887-6045 | - |
Appears in Collections: | Research publications |
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File | Description | Size | Format | |
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10-1108_JSM-06-2020-0254.pdf | Published version | 320.24 kB | Adobe PDF | View/Open |
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