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http://hdl.handle.net/1942/36255
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DC Field | Value | Language |
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dc.contributor.author | WILLEMS, Kim | - |
dc.date.accessioned | 2021-12-16T18:10:08Z | - |
dc.date.available | 2021-12-16T18:10:08Z | - |
dc.date.issued | 2022 | - |
dc.date.submitted | 2021-12-14T19:22:55Z | - |
dc.identifier.citation | JOURNAL OF RETAILING AND CONSUMER SERVICES, 64 , (Art N° 102833) | - |
dc.identifier.uri | http://hdl.handle.net/1942/36255 | - |
dc.description.abstract | In a mature retail market, branding can offer retailers opportunities for setting themselves apart. This study examines the construct 'brand personality appeal' (BPA; Freling et al., 2011) in retailing. Two consumer surveys are administered, on fashion retailing (n = 104) and grocery retailing (n = 101), focusing on (1) store personality, (2) BPA, and (3) retailer brand equity. A SmartPLS estimation shows that 'enthusiasm' is a personality trait that appeals to consumers regardless of the retail context, whereas 'sophistication' matters more in fashion retailing and 'unpleasantness' in grocery retailing. BPA is a significant driver of retail brand equity, regardless of the retail context. | - |
dc.language.iso | en | - |
dc.publisher | ELSEVIER SCI LTD | - |
dc.rights | © 2021 Elsevier Ltd. All rights reserved. | - |
dc.subject.other | Store personality; Brand personality appeal; Retailer brand equity; | - |
dc.subject.other | Favorability; Clarity; Originality | - |
dc.title | Brand personality appeal in retailing: Comparing fashion- and grocery retailing | - |
dc.type | Journal Contribution | - |
dc.identifier.volume | 64 | - |
local.format.pages | 10 | - |
local.bibliographicCitation.jcat | A1 | - |
dc.description.notes | Willems, K (corresponding author), Vrije Univ Brussel, Pl Laan 2, B-1050 Brussels, Belgium.; Willems, K (corresponding author), Hasselt Univ, Fac Social Sci, Pl Laan 2, B-1050 Brussels, Belgium.; Willems, K (corresponding author), Hasselt Univ, Solvay Business Sch, Dept Business Mkt & Consumer Behav, Pl Laan 2, B-1050 Brussels, Belgium. | - |
dc.description.notes | kim.willems@vub.be | - |
local.publisher.place | THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
local.bibliographicCitation.artnr | 102833 | - |
dc.identifier.doi | 10.1016/j.jretconser.2021.102833 | - |
dc.identifier.isi | WOS:000722598200003 | - |
local.provider.type | wosris | - |
local.uhasselt.uhpub | yes | - |
local.description.affiliation | [Willems, Kim] Vrije Univ Brussel, Pl Laan 2, B-1050 Brussels, Belgium. | - |
local.description.affiliation | [Willems, Kim] Hasselt Univ, Fac Social Sci, Pl Laan 2, B-1050 Brussels, Belgium. | - |
local.description.affiliation | [Willems, Kim] Hasselt Univ, Solvay Business Sch, Dept Business Mkt & Consumer Behav, Pl Laan 2, B-1050 Brussels, Belgium. | - |
item.contributor | WILLEMS, Kim | - |
item.fullcitation | WILLEMS, Kim (2022) Brand personality appeal in retailing: Comparing fashion- and grocery retailing. In: JOURNAL OF RETAILING AND CONSUMER SERVICES, 64 , (Art N° 102833). | - |
item.accessRights | Restricted Access | - |
item.fulltext | With Fulltext | - |
item.validation | ecoom 2023 | - |
crisitem.journal.issn | 0969-6989 | - |
crisitem.journal.eissn | 1873-1384 | - |
Appears in Collections: | Research publications |
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1-s2.0-S0969698921003994-main.pdf Restricted Access | Published version | 735.9 kB | Adobe PDF | View/Open Request a copy |
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