Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/36255
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dc.contributor.authorWILLEMS, Kim-
dc.date.accessioned2021-12-16T18:10:08Z-
dc.date.available2021-12-16T18:10:08Z-
dc.date.issued2022-
dc.date.submitted2021-12-14T19:22:55Z-
dc.identifier.citationJournal of retailing and consumer services, 64 (Art N° 102833)-
dc.identifier.urihttp://hdl.handle.net/1942/36255-
dc.description.abstractIn a mature retail market, branding can offer retailers opportunities for setting themselves apart. This study examines the construct 'brand personality appeal' (BPA; Freling et al., 2011) in retailing. Two consumer surveys are administered, on fashion retailing (n = 104) and grocery retailing (n = 101), focusing on (1) store personality, (2) BPA, and (3) retailer brand equity. A SmartPLS estimation shows that 'enthusiasm' is a personality trait that appeals to consumers regardless of the retail context, whereas 'sophistication' matters more in fashion retailing and 'unpleasantness' in grocery retailing. BPA is a significant driver of retail brand equity, regardless of the retail context.-
dc.description.sponsorshipThe author would like to thank Dimitry Dessers, a master thesis student in the MSc Applied Economics (Hasselt University), for his help in the data collection for this study, and Prof. Dr. Em. Gilbert Swinnen, for his thoughtful comments on the design of this study and for his valuable support in the early stages of this research.-
dc.language.isoen-
dc.publisherELSEVIER SCI LTD-
dc.rights2021 Elsevier Ltd. All rights reserved.-
dc.subject.otherStore personality-
dc.subject.otherBrand personality appeal-
dc.subject.otherRetailer brand equity-
dc.subject.otherFavorability-
dc.subject.otherClarity-
dc.subject.otherOriginality-
dc.titleBrand personality appeal in retailing: Comparing fashion- and grocery retailing-
dc.typeJournal Contribution-
dc.identifier.volume64-
local.format.pages10-
local.bibliographicCitation.jcatA1-
dc.description.notesWillems, K (corresponding author), Vrije Univ Brussel, Pl Laan 2, B-1050 Brussels, Belgium.; Willems, K (corresponding author), Hasselt Univ, Fac Social Sci, Pl Laan 2, B-1050 Brussels, Belgium.; Willems, K (corresponding author), Hasselt Univ, Solvay Business Sch, Dept Business Mkt & Consumer Behav, Pl Laan 2, B-1050 Brussels, Belgium.-
dc.description.noteskim.willems@vub.be-
local.publisher.placeTHE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND-
local.type.refereedRefereed-
local.type.specifiedArticle-
local.bibliographicCitation.artnr102833-
dc.identifier.doi10.1016/j.jretconser.2021.102833-
dc.identifier.isiWOS:000722598200003-
local.provider.typewosris-
local.uhasselt.uhpubyes-
local.description.affiliation[Willems, Kim] Vrije Univ Brussel, Pl Laan 2, B-1050 Brussels, Belgium.-
local.description.affiliation[Willems, Kim] Hasselt Univ, Fac Social Sci, Pl Laan 2, B-1050 Brussels, Belgium.-
local.description.affiliation[Willems, Kim] Hasselt Univ, Solvay Business Sch, Dept Business Mkt & Consumer Behav, Pl Laan 2, B-1050 Brussels, Belgium.-
local.uhasselt.internationalno-
item.contributorWILLEMS, Kim-
item.validationecoom 2023-
item.fullcitationWILLEMS, Kim (2022) Brand personality appeal in retailing: Comparing fashion- and grocery retailing. In: Journal of retailing and consumer services, 64 (Art N° 102833).-
item.accessRightsRestricted Access-
item.fulltextWith Fulltext-
crisitem.journal.issn0969-6989-
crisitem.journal.eissn1873-1384-
Appears in Collections:Research publications
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