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http://hdl.handle.net/1942/37378
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DC Field | Value | Language |
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dc.contributor.author | DOUCE, Lieve | - |
dc.date.accessioned | 2022-06-01T09:58:18Z | - |
dc.date.available | 2022-06-01T09:58:18Z | - |
dc.date.issued | 2022 | - |
dc.date.submitted | 2022-05-03T12:47:12Z | - |
dc.identifier.citation | Sustainability, 14 (9) (Art N° 5495) | - |
dc.identifier.uri | http://hdl.handle.net/1942/37378 | - |
dc.description.abstract | Ambient light is inherent in the store environment, making research on the interaction effects between light and other atmospheric cues crucial to understanding how the store environment can affect consumers. This study extends existing research on multisensory congruity effects between atmospheric cues by examining whether multiple sensory associations (i.e., warmth and brightness) of ambient cues (i.e., light and scent) must match to create positive effects on consumer evaluations and behavior or whether a match of only one sensory association is sufficient. Previous research operationalized multisensory congruity primarily via the match on one specific association; however, the results of our two studies show that matching ambient light and scent (compared to a mismatch between the stimuli or compared to only one ambient cue) only led to enhanced evaluations and approach behavior when these stimuli were matched on both their perceived association with a warm or cold temperature and with a dim or bright illuminance level. Our research supports the importance of perceiving the store environment holistically and suggests that the description and selection of an atmospheric cue to create positive congruity effects on consumer evaluations and behavior is quite complex. | - |
dc.description.sponsorship | This research received no external funding. | - |
dc.language.iso | en | - |
dc.publisher | MDPI | - |
dc.rights | 2022 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/). | - |
dc.subject.other | store atmospherics | - |
dc.subject.other | multisensory congruity | - |
dc.subject.other | ambient light | - |
dc.subject.other | ambient scent | - |
dc.subject.other | consumer evaluations | - |
dc.title | The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior | - |
dc.type | Journal Contribution | - |
dc.identifier.issue | 9 | - |
dc.identifier.volume | 14 | - |
local.format.pages | 25 | - |
local.bibliographicCitation.jcat | A1 | - |
local.publisher.place | ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLAND | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
local.bibliographicCitation.artnr | 5495 | - |
dc.identifier.doi | 10.3390/su14095495 | - |
dc.identifier.isi | 000794391300001 | - |
local.provider.type | - | |
local.uhasselt.international | no | - |
item.validation | ecoom 2023 | - |
item.contributor | DOUCE, Lieve | - |
item.accessRights | Open Access | - |
item.fullcitation | DOUCE, Lieve (2022) The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior. In: Sustainability, 14 (9) (Art N° 5495). | - |
item.fulltext | With Fulltext | - |
crisitem.journal.eissn | 2071-1050 | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
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Douce_2022_Sustainability_The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior.pdf | Published version | 1.25 MB | Adobe PDF | View/Open |
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