Designing Retail & Services Futures

Abstract

Design has been used since the creation of commercial enterprises and it is recognized for its importance of value creation, especially in forming associations with customers. Also in research, design and the value of it has been a subject of study for many years and from many different disciplines (ranging from product design to marketing, business economics, service design, management, environmental psychology, (interior)architecture, etc), but in a rather fragmented way, and with each their own research methods. However, recent developments, that have been accelerated by the pandemic, show that in practice services are becoming a part of retail and vice versa. It is only natural that the research world follows this trend. This conference track is an effort to bring knowledge and insights on the matter together.