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http://hdl.handle.net/1942/38410| Title: | Should an eco-friendly brand logo really be green? The influence of different color combinations on perceived brand eco-friendliness | Authors: | Zhang, Lin | Advisors: | VAN RIEL, Allard | Issue Date: | 2022 | Publisher: | UHasselt | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/38410 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| b4a85030-c2c0-429c-8870-5030c6546421.pdf | 2.2 MB | Adobe PDF | View/Open |
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