Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/38459| Title: | Does it matter how influencers tell a story? The role of information and product types in an Instagram post | Authors: | Knuts, Gitte | Advisors: | VAN RIEL, Allard | Issue Date: | 2022 | Publisher: | UHasselt | Abstract: | Deze studie onderzoekt de effecten van influencer storytelling en producttypes op merkevaluatie en percepties onder Instagram-gebruikers in de mode-industrie van vandaag. | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/38459 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| 7c37c847-95f0-4f6b-b723-a0112365ba7c.pdf | 1.95 MB | Adobe PDF | View/Open |
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