Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/39415
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dc.contributor.authorMatthes, Jorg-
dc.contributor.authorLEROI-WERELDS, Sara-
dc.date.accessioned2023-02-14T14:24:16Z-
dc.date.available2023-02-14T14:24:16Z-
dc.date.issued2022-
dc.date.submitted2023-01-30T20:28:03Z-
dc.identifier.citationServsig, Glasgow, 16-18 June 2022-
dc.identifier.urihttp://hdl.handle.net/1942/39415-
dc.titleTransformative value positioning for service brands: Key principles and challenges-
dc.typeConference Material-
local.bibliographicCitation.conferencedate16-18 June 2022-
local.bibliographicCitation.conferencenameServsig-
local.bibliographicCitation.conferenceplaceGlasgow-
local.format.pages3-
local.bibliographicCitation.jcatC2-
local.type.specifiedConference Presentation-
local.uhasselt.internationalno-
item.fulltextWith Fulltext-
item.fullcitationMatthes, Jorg & LEROI-WERELDS, Sara (2022) Transformative value positioning for service brands: Key principles and challenges. In: Servsig, Glasgow, 16-18 June 2022.-
item.accessRightsRestricted Access-
item.contributorMatthes, Jorg-
item.contributorLEROI-WERELDS, Sara-
Appears in Collections:Research publications
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Servsig abstract TVP including references.docx
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