Eine Checkliste für Design und Marketing: In neun Schritten zu barrierefreiem Kommunikationsdesign

Abstract

Spoken or written - communication should reach as many people as possible, especially if the sender is a company or a public authority. The more diverse the target group and the more important the message, the clearer and more (un)comprehensible the choice of words should be, also known as Easy-to-Read language. Complicated texts and design, on the other hand, prevent the participation of about 6.2 million people in Germany with reading or language difficulties.

This guide is helping tgovernment and business to implement Easy-to-Read language and shows how design and marketing can easily communicate in a barrier-free way. This booklet, which presents the results of our research in an understandable way to a non-scientific readership, is the result of various lectures. Our analysis model of appropriateness and comprehensibility is explained, practical examples clearly show how a successful implementation can look. A checklist enables clients, designers and marketing representatives to assess the quality of their communication, to create requests for proposals, to structure work processes, to assess the results or to successfully develop a new concept.