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Title: | Do not miss the boat to outside-in open innovation: Enable your employees | Authors: | Markovic, Stefan Bagherzadeh, Mehdi Dubiel, Anna CHENG, Jim VANHAVERBEKE, Wim |
Issue Date: | 2020 | Publisher: | Source: | INDUSTRIAL MARKETING MANAGEMENT, 91 , p. 152 -161 | Abstract: | In a highly competitive business environment, firms are increasingly opening up to external partners and gathering their knowledge to improve internal innovation processes. Although researchers have found that outside-in open innovation (OI) has a multitude of positive outcomes (e.g., improved innovation performance), few have studied its antecedents, and especially the "softer" ones. Thus, this study aims to empirically examine three "softer" drivers of outside-in OI (i.e., entrepreneurial culture, OI support, and OI enablement), based on a cross-industry sample of 104 firms. The results show that the relationship between entrepreneurial culture and outside-in OI is fully and positively mediated by OI enablement, whereas the mediating role of OI support in such relationship is not significant. This implies that entrepreneurial culture is unlikely to increase the level of outside in OI, unless firms enable their employees, through systematic training and the deployment of teams, to effectively gather relevant knowledge from external partners. | Keywords: | Open innovation;Entrepreneurial culture;Employee enablement;External knowledge;Organizational support | Document URI: | http://hdl.handle.net/1942/42142 | ISSN: | 0019-8501 | e-ISSN: | 1873-2062 | DOI: | 10.1016/j.indmarman.2020.09.003 | ISI #: | WOS:000598667500014 | Category: | A1 | Type: | Journal Contribution |
Appears in Collections: | Research publications |
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IMM Markovic, Bagherzadeh, Cheng Dubiel & Vanhaverbeke 2020.pdf Restricted Access | Published version | 587.93 kB | Adobe PDF | View/Open Request a copy |
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