Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/47035| Title: | Navigating the Digital Buzz: eWOM Strategies for Global Brand Success. The case study of Korean beauty brands in Vietnam | Authors: | Phan, Tran Bao Tram | Advisors: | ROMAN, Erin | Issue Date: | 2025 | Publisher: | UHasselt | Notes: | Master of Management-International Marketing Strategy | Document URI: | http://hdl.handle.net/1942/47035 | Category: | T2 | Type: | Theses and Dissertations |
| Appears in Collections: | Master theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| bc5931f8-ad8a-4d38-9463-d3d60e9b0a09.pdf | 1.93 MB | Adobe PDF | View/Open | |
| 97348493-e8c6-439a-9888-ba06b506d43f.pdf | 3.08 MB | Adobe PDF | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.