Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/48264
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dc.contributor.authorLEROI-WERELDS, Sara-
dc.contributor.authorVerleye, Katrien-
dc.contributor.authorDe Keyser, Arne-
dc.contributor.authorGeuens, Maggie-
dc.contributor.authorVerbeken, Klaas-
dc.contributor.authorLariviere, Bart-
dc.date.accessioned2026-01-27T14:31:20Z-
dc.date.available2026-01-27T14:31:20Z-
dc.date.issued2023-
dc.date.submitted2026-01-16T15:31:36Z-
dc.identifier.isbn9789464674507-
dc.identifier.urihttp://hdl.handle.net/1942/48264-
dc.description.abstractThis comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators. The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance to drive value creation and achieve success.-
dc.language.isoen-
dc.publisherAcco-
dc.titleMarketing: The Fundamentals-
dc.typeBook-
local.bibliographicCitation.jcatB1-
local.publisher.placeBelgium-
local.type.refereedNon-Refereed-
local.type.specifiedBook-
dc.identifier.urlhttps://shop.acco.be/en/items/9789464674507/Marketing--The-fundamentals-
local.uhasselt.internationalyes-
item.fullcitationLEROI-WERELDS, Sara; Verleye, Katrien; De Keyser, Arne; Geuens, Maggie; Verbeken, Klaas & Lariviere, Bart (2023) Marketing: The Fundamentals.-
item.fulltextNo Fulltext-
item.contributorLEROI-WERELDS, Sara-
item.contributorVerleye, Katrien-
item.contributorDe Keyser, Arne-
item.contributorGeuens, Maggie-
item.contributorVerbeken, Klaas-
item.contributorLariviere, Bart-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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