Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/5556
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | BRENGMAN, Malaika | - |
dc.date.accessioned | 2007-12-20T15:59:52Z | - |
dc.date.available | 2007-12-20T15:59:52Z | - |
dc.date.issued | 2004 | - |
dc.identifier.citation | Marketing communications, p. 389-393. | - |
dc.identifier.isbn | 0-273-68500-7 | - |
dc.identifier.uri | http://hdl.handle.net/1942/5556 | - |
dc.language.iso | en | - |
dc.publisher | Prentice Hall | - |
dc.title | Case: Direct marketing at Tesco: "Join the club ..." | - |
dc.type | Book Section | - |
dc.identifier.epage | 393 | - |
dc.identifier.spage | 389 | - |
local.bibliographicCitation.jcat | B2 | - |
local.type.specified | Book Section | - |
dc.bibliographicCitation.oldjcat | B1 | - |
local.identifier.vabb | c:vabb:86151 | - |
local.bibliographicCitation.btitle | Marketing communications | - |
item.accessRights | Closed Access | - |
item.validation | vabb 2010 | - |
item.contributor | BRENGMAN, Malaika | - |
item.fulltext | No Fulltext | - |
item.fullcitation | BRENGMAN, Malaika (2004) Case: Direct marketing at Tesco: "Join the club ...". In: Marketing communications, p. 389-393.. | - |
Appears in Collections: | Research publications |
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