Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/5556
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dc.contributor.authorBRENGMAN, Malaika-
dc.date.accessioned2007-12-20T15:59:52Z-
dc.date.available2007-12-20T15:59:52Z-
dc.date.issued2004-
dc.identifier.citationMarketing communications, p. 389-393.-
dc.identifier.isbn0-273-68500-7-
dc.identifier.urihttp://hdl.handle.net/1942/5556-
dc.language.isoen-
dc.publisherPrentice Hall-
dc.titleCase: Direct marketing at Tesco: "Join the club ..."-
dc.typeBook Section-
dc.identifier.epage393-
dc.identifier.spage389-
local.bibliographicCitation.jcatB2-
local.type.specifiedBook Section-
dc.bibliographicCitation.oldjcatB1-
local.identifier.vabbc:vabb:86151-
local.bibliographicCitation.btitleMarketing communications-
item.accessRightsClosed Access-
item.validationvabb 2010-
item.contributorBRENGMAN, Malaika-
item.fulltextNo Fulltext-
item.fullcitationBRENGMAN, Malaika (2004) Case: Direct marketing at Tesco: "Join the club ...". In: Marketing communications, p. 389-393..-
Appears in Collections:Research publications
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