Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/6308
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | MATTHYSSENS, Paul | - |
dc.contributor.author | Wursten, H. | - |
dc.date.accessioned | 2007-12-20T16:06:52Z | - |
dc.date.available | 2007-12-20T16:06:52Z | - |
dc.date.issued | 2003 | - |
dc.identifier.citation | Rugimbana, Robert & Nwankwo, Sonny (Ed.) Cross-cultural marketing, p. 242-256. | - |
dc.identifier.isbn | 1-86152-801-9 | - |
dc.identifier.uri | http://hdl.handle.net/1942/6308 | - |
dc.language.iso | en | - |
dc.publisher | Thomson Learning | - |
dc.title | Internal marketing | - |
dc.type | Book Section | - |
local.bibliographicCitation.authors | Rugimbana, Robert | - |
local.bibliographicCitation.authors | Nwankwo, Sonny | - |
dc.identifier.epage | 256 | - |
dc.identifier.spage | 242 | - |
local.bibliographicCitation.jcat | B2 | - |
local.type.specified | Book Section | - |
dc.bibliographicCitation.oldjcat | B2 | - |
local.bibliographicCitation.btitle | Cross-cultural marketing | - |
item.contributor | MATTHYSSENS, Paul | - |
item.contributor | Wursten, H. | - |
item.accessRights | Closed Access | - |
item.fullcitation | MATTHYSSENS, Paul & Wursten, H. (2003) Internal marketing. In: Rugimbana, Robert & Nwankwo, Sonny (Ed.) Cross-cultural marketing, p. 242-256.. | - |
item.fulltext | No Fulltext | - |
Appears in Collections: | Research publications |
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