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http://hdl.handle.net/1942/6538| Title: | Direct and indirect effects of retail promotions in the do-it-yourself market | Authors: | van den Poel, D. de Schamphelaere, J. WETS, Geert van Kenhove, P. |
Issue Date: | 2002 | Source: | Proceedings of the 31st EMAC Conference. | Document URI: | http://hdl.handle.net/1942/6538 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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