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http://hdl.handle.net/1942/6654
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | MATTHYSSENS, Paul | - |
dc.contributor.author | van den Bulte, Christophe | - |
dc.date.accessioned | 2007-12-20T16:09:32Z | - |
dc.date.available | 2007-12-20T16:09:32Z | - |
dc.date.issued | 1994 | - |
dc.identifier.citation | Long range planning, 27(1). p. 72-83 | - |
dc.identifier.uri | http://hdl.handle.net/1942/6654 | - |
dc.description.abstract | This article addresses the shift in organizational buying behaviour and industrial marketing. Purchasing evolved from a fighting towards a co-operative mode. Similarly, business marketers increasingly turn towards a more relational marketing approach. This article introduces general managers to the issues at stake. | - |
dc.language.iso | en | - |
dc.publisher | Elsevier Science Ltd. | - |
dc.title | Getting closer and nicer: co-operation and partnership in the supply chain | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 83 | - |
dc.identifier.issue | 1 | - |
dc.identifier.spage | 72 | - |
dc.identifier.volume | 27 | - |
dc.bibliographicCitation.oldjcat | - | |
dc.identifier.doi | 10.1016/0024-6301(94)90008-6 | - |
item.accessRights | Closed Access | - |
item.contributor | MATTHYSSENS, Paul | - |
item.contributor | van den Bulte, Christophe | - |
item.fullcitation | MATTHYSSENS, Paul & van den Bulte, Christophe (1994) Getting closer and nicer: co-operation and partnership in the supply chain. In: Long range planning, 27(1). p. 72-83. | - |
item.fulltext | No Fulltext | - |
Appears in Collections: | Research publications |
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