Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/6654
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dc.contributor.authorMATTHYSSENS, Paul-
dc.contributor.authorvan den Bulte, Christophe-
dc.date.accessioned2007-12-20T16:09:32Z-
dc.date.available2007-12-20T16:09:32Z-
dc.date.issued1994-
dc.identifier.citationLong range planning, 27(1). p. 72-83-
dc.identifier.urihttp://hdl.handle.net/1942/6654-
dc.description.abstractThis article addresses the shift in organizational buying behaviour and industrial marketing. Purchasing evolved from a fighting towards a co-operative mode. Similarly, business marketers increasingly turn towards a more relational marketing approach. This article introduces general managers to the issues at stake.-
dc.language.isoen-
dc.publisherElsevier Science Ltd.-
dc.titleGetting closer and nicer: co-operation and partnership in the supply chain-
dc.typeJournal Contribution-
dc.identifier.epage83-
dc.identifier.issue1-
dc.identifier.spage72-
dc.identifier.volume27-
dc.bibliographicCitation.oldjcat-
dc.identifier.doi10.1016/0024-6301(94)90008-6-
item.fulltextNo Fulltext-
item.fullcitationMATTHYSSENS, Paul & van den Bulte, Christophe (1994) Getting closer and nicer: co-operation and partnership in the supply chain. In: Long range planning, 27(1). p. 72-83.-
item.contributorMATTHYSSENS, Paul-
item.contributorvan den Bulte, Christophe-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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