Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9325
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dc.contributor.authorBLOEMER, Johanna-
dc.contributor.authorBRIJS, Kris-
dc.contributor.authorKasper, Hans-
dc.date.accessioned2009-03-30T08:10:36Z-
dc.date.availableNO_RESTRICTION-
dc.date.issued2009-
dc.identifier.citationEuropean Journal of Marketing, 43(1). p. 62-89-
dc.identifier.issn0309-0566-
dc.identifier.urihttp://hdl.handle.net/1942/9325-
dc.description.abstractThe purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO), can be expected to occur: the halo-effect, the summary construct-effect, the product attribute-effect or the default heuristic-effect.-
dc.language.isoen-
dc.publisherEmerald-
dc.subject.otherCountry of origin; Consumers; International marketing-
dc.titleThe CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects-
dc.typeJournal Contribution-
dc.identifier.epage89-
dc.identifier.issue1-
dc.identifier.spage62-
dc.identifier.volume43-
local.bibliographicCitation.jcatA1-
local.type.refereedRefereed-
local.type.specifiedArticle-
dc.bibliographicCitation.oldjcatA1-
dc.identifier.doi10.1108/03090560910923247-
dc.identifier.isi000264108400006-
item.fulltextNo Fulltext-
item.accessRightsClosed Access-
item.validationecoom 2010-
item.fullcitationBLOEMER, Johanna; BRIJS, Kris & Kasper, Hans (2009) The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects. In: European Journal of Marketing, 43(1). p. 62-89.-
item.contributorBLOEMER, Johanna-
item.contributorBRIJS, Kris-
item.contributorKasper, Hans-
crisitem.journal.issn0309-0566-
crisitem.journal.eissn1758-7123-
Appears in Collections:Research publications
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