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http://hdl.handle.net/1942/9325
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | BLOEMER, Johanna | - |
dc.contributor.author | BRIJS, Kris | - |
dc.contributor.author | Kasper, Hans | - |
dc.date.accessioned | 2009-03-30T08:10:36Z | - |
dc.date.available | NO_RESTRICTION | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | European Journal of Marketing, 43(1). p. 62-89 | - |
dc.identifier.issn | 0309-0566 | - |
dc.identifier.uri | http://hdl.handle.net/1942/9325 | - |
dc.description.abstract | The purpose of this paper is to present an extended version of the Elaboration Likelihood Model (ELM-model) to explain and predict which of the four cognitive processes that are distinguished in the literature, with respect to Country of Origin (CoO), can be expected to occur: the halo-effect, the summary construct-effect, the product attribute-effect or the default heuristic-effect. | - |
dc.language.iso | en | - |
dc.publisher | Emerald | - |
dc.subject.other | Country of origin; Consumers; International marketing | - |
dc.title | The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects | - |
dc.type | Journal Contribution | - |
dc.identifier.epage | 89 | - |
dc.identifier.issue | 1 | - |
dc.identifier.spage | 62 | - |
dc.identifier.volume | 43 | - |
local.bibliographicCitation.jcat | A1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Article | - |
dc.bibliographicCitation.oldjcat | A1 | - |
dc.identifier.doi | 10.1108/03090560910923247 | - |
dc.identifier.isi | 000264108400006 | - |
item.accessRights | Closed Access | - |
item.validation | ecoom 2010 | - |
item.fulltext | No Fulltext | - |
item.fullcitation | BLOEMER, Johanna; BRIJS, Kris & Kasper, Hans (2009) The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects. In: European Journal of Marketing, 43(1). p. 62-89. | - |
item.contributor | BLOEMER, Johanna | - |
item.contributor | BRIJS, Kris | - |
item.contributor | Kasper, Hans | - |
crisitem.journal.issn | 0309-0566 | - |
crisitem.journal.eissn | 1758-7123 | - |
Appears in Collections: | Research publications |
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