Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9676
Title: Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
Authors: Cauberghe, Verolien
De Pelsmacker, Patrick
JANSSENS, Wim 
Dens, Nathalie
Issue Date: 2009
Publisher: PERGAMON-ELSEVIER SCIENCE LTD
Source: ACCIDENT ANALYSIS AND PREVENTION, 41(2). p. 276-285
Abstract: In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts. on evoked fear, perceived threat (severity and probability of occurrence), perceived response efficacy and self-efficacy, message involvement and anti-speeding attitude and anti-speeding intention is investigated. Evoked fear and perceived threat and efficacy independently influence message involvement. Message involvement is a full mediator between evoked fear, perceived threat and efficacy perception on the one hand, and attitudes towards the message and behavioral intention to accept the message on the other. Speeding experience has a significantly negative impact on anti-speeding attitudes. Message and medium context threat levels and context thematic congruency have a significant effect on evoked fear and to a lesser extent on perceived threat. (C) 2008 Elsevier Ltd. All rights reserved.
Keywords: Threat appeals; Evoked fear; Perceived threat; Perceived efficacy; Message involvement; Speeding
Document URI: http://hdl.handle.net/1942/9676
ISSN: 0001-4575
e-ISSN: 1879-2057
DOI: 10.1016/j.aap.2008.11.006
ISI #: 000264577000010
Category: A1
Type: Journal Contribution
Validations: ecoom 2010
Appears in Collections:Research publications

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