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http://hdl.handle.net/1942/9774| Title: | Smells like me Personality and perfume choice | Authors: | JANSSENS, Wim De Pelsmacker, Patrick |
Issue Date: | 2009 | Publisher: | MARKET RESEARCH SOC | Source: | INTERNATIONAL JOURNAL OF MARKET RESEARCH, 51(4). p. 465-480 | Abstract: | Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the 'Big Five' personality structure for the actual self as well as the ideal-self personality. Results of correspondence analyses and discriminant analyses show that only a weak relationship exists between perfume choice and the actual self, and that there appears to be no support for a relationship between the ideal self and perfume choice. | Notes: | [Janssens, Wim] Hasselt Univ, Fac BEW, Dept BEDR BBK B255, BE-3590 Diepenbeek, Belgium. [Janssens, Wim; De Pelsmacker, Patrick] Univ Antwerp, Antwerp, Belgium. [De Pelsmacker, Patrick] Univ Ghent, Ghent, Belgium. | Document URI: | http://hdl.handle.net/1942/9774 | ISSN: | 1470-7853 | e-ISSN: | 2515-2173 | DOI: | 10.2501/S1470785309200682 | ISI #: | 000267925700005 | Category: | A1 | Type: | Journal Contribution | Validations: | ecoom 2010 |
| Appears in Collections: | Research publications |
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