Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9774
Title: Smells like me Personality and perfume choice
Authors: JANSSENS, Wim 
De Pelsmacker, Patrick
Issue Date: 2009
Publisher: MARKET RESEARCH SOC
Source: INTERNATIONAL JOURNAL OF MARKET RESEARCH, 51(4). p. 465-480
Abstract: Based on a database with actual purchases and a survey with 348 subjects, the link between personality and perfume choice is studied, using the 'Big Five' personality structure for the actual self as well as the ideal-self personality. Results of correspondence analyses and discriminant analyses show that only a weak relationship exists between perfume choice and the actual self, and that there appears to be no support for a relationship between the ideal self and perfume choice.
Notes: [Janssens, Wim] Hasselt Univ, Fac BEW, Dept BEDR BBK B255, BE-3590 Diepenbeek, Belgium. [Janssens, Wim; De Pelsmacker, Patrick] Univ Antwerp, Antwerp, Belgium. [De Pelsmacker, Patrick] Univ Ghent, Ghent, Belgium.
Document URI: http://hdl.handle.net/1942/9774
ISSN: 1470-7853
e-ISSN: 2515-2173
DOI: 10.2501/S1470785309200682
ISI #: 000267925700005
Category: A1
Type: Journal Contribution
Validations: ecoom 2010
Appears in Collections:Research publications

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