MATTHYSSENS, Paul

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MATTHYSSENS, Paul
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paul.matthyssens@uhasselt.be
 
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Publications

Results 41-60 of 118 (Search time: 0.004 seconds).

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Issue DateTitleContributor(s)TypeCat.
412004Innovation en marketing ou marketing de l'innovation: dans les milieux industriels, l'innovation se définit toujours en termes de produits et de processus: la création d'un capital client est par contre négligéeMATTHYSSENS, Paul; Vandenbempt, Koen; Berghman, LiseloreJournal ContributionA3
422004Strategic flexibility in export expansion: growing through withdrawalPAUWELS, Piet; MATTHYSSENS, PaulJournal ContributionA1
32003A process model of global purchasingMATTHYSSENS, Paul; QUINTENS, Lieven; FAES, WouterJournal ContributionA1
42003Internal marketingMATTHYSSENS, Paul; Wursten, H.Book SectionB2
52003The dynamics of international market witdrawalPAUWELS, Piet; MATTHYSSENS, PaulBook SectionB1
62003Cognition-in-context: reorienting research in business market strategyMATTHYSSENS, Paul; Vandenbempt, KoenJournal ContributionA1
72003Marketing management within the multinational corporation: a multidisciplinary approachVERCAUTEREN, Anne; MATTHYSSENS, Paul; VANHAVERBEKE, WimProceedings PaperC1
82002Stakeholder synergiePEETERS, Ludo; MATTHYSSENS, Paul; VEREECK, LodeBookB1
92002Strategic behavior in globalizing markets: case studies on the internationalization of mid-sized MNEsMATTHYSSENS, Paul; PAUWELS, Piet; Vandenbempt, KoenBook SectionB3
102002Limits of internationalization theories in an unlimited worldAxinn, Catherine N.; MATTHYSSENS, PaulJournal ContributionA1
112001Buyer profiles: an empirical investigation of changing organizational requirementsFAES, Wouter; Knight, Louise; MATTHYSSENS, PaulJournal ContributionA1
122001Het streven naar synergie op inkoopgebiedFAES, Wouter; MATTHYSSENS, Paul; Vandenbempt, K.Book SectionB3
132001Strategic flexibility and the internationalization process model: an exploratory studyPAUWELS, Piet; MATTHYSSENS, PaulResearch ReportR2
142001Reassessing the internationalization of the firmAxinn, Catherine N.; MATTHYSSENS, PaulBookB1
152001Strategisch accountmanagement in industriële markten: een strategiemodelMATTHYSSENS, Paul; ten Bosch, JanBook SectionB3
162001Waardestrategie in traditionele industrieënMATTHYSSENS, Paul; Vandenbempt, K.Book SectionB3
172000The pursuit of global purchasing synergyFAES, Wouter; MATTHYSSENS, Paul; Vandenbempt, KJournal ContributionA1
182000Strategische innovatie in de traditionele industrieVandenbempt, Koen; MATTHYSSENS, PaulJournal ContributionA3
192000Towards a (more) dynamic theory of internationalization: international market withdrawal as empirical extremePAUWELS, Piet; MATTHYSSENS, PaulResearch ReportR2
202000Uncovering international market-exit processes: A comparative case studyMATTHYSSENS, Paul; PAUWELS, PietJournal ContributionA1
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