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http://hdl.handle.net/1942/6308| Title: | Internal marketing | Authors: | MATTHYSSENS, Paul Wursten, H. |
Issue Date: | 2003 | Publisher: | Thomson Learning | Source: | Rugimbana, Robert & Nwankwo, Sonny (Ed.) Cross-cultural marketing, p. 242-256. | Document URI: | http://hdl.handle.net/1942/6308 | ISBN: | 1-86152-801-9 | Category: | B2 | Type: | Book Section |
| Appears in Collections: | Research publications |
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