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Title: Internal marketing
Authors: MATTHYSSENS, Paul 
Wursten, H.
Issue Date: 2003
Publisher: Thomson Learning
Source: Rugimbana, Robert & Nwankwo, Sonny (Ed.) Cross-cultural marketing, p. 242-256.
Document URI:
ISBN: 1-86152-801-9
Category: B2
Type: Book Section
Appears in Collections:Research publications

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