LOGMAN, Marc

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Full Name
LOGMAN, Marc
Email
marc.logman@uhasselt.be
 
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Publications

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12024Managerial relevance of moderating and mediating variables/effects in management researchLOGMAN, MarcJournal ContributionA1
22021The interplay between brand and business model architectures:a conceptual gridLOGMAN, MarcJournal ContributionA1
31999Marketing communicatie in zakelijke marktenLOGMAN, Marc; MATTHYSSENS, Paul; van Raaij, W. FredBook