JANSSENS, Wim

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JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Publications


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Author:  De Pelsmacker, Patrick
Author:  Cauberghe, Verolien

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12010Impact of Threat Appeals on Ad Evoked Fear and Message Credibility: The Role of Prime, Frame and Dead RelatednessJANSSENS, Wim; De Pelsmacker, Patrick; Cauberghe, VerolienBook SectionB2
22009Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptanceCauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, NathalieJournal ContributionA1