JANSSENS, Wim

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Full Name
JANSSENS, Wim
Email
wim.janssens@uhasselt.be
 
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Date Issued:  2009
Author:  DE PELSMACKER, Patrick

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12009The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibilityJANSSENS, Wim; DE PELSMACKER, Patrick; CAUBERGHE, VerolienProceedings PaperC2
22009Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptanceCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimBook SectionB2