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http://hdl.handle.net/1942/9866| Title: | The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility | Authors: | JANSSENS, Wim DE PELSMACKER, Patrick CAUBERGHE, Verolien |
Issue Date: | 2009 | Publisher: | European Advertising Academy | Source: | Proceedings of the 8th International Conference on Research in Advertising (ICORIA). | Document URI: | http://hdl.handle.net/1942/9866 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
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