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|Title:||The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility||Authors:||JANSSENS, Wim
DE PELSMACKER, Patrick
|Issue Date:||2009||Publisher:||European Advertising Academy||Source:||Proceedings of the 8th International Conference on Research in Advertising (ICORIA).||Document URI:||http://hdl.handle.net/1942/9866||Category:||C2||Type:||Proceedings Paper|
|Appears in Collections:||Research publications|
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