Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9866
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dc.contributor.authorJANSSENS, Wim-
dc.contributor.authorDE PELSMACKER, Patrick-
dc.contributor.authorCAUBERGHE, Verolien-
dc.date.accessioned2009-10-07T07:30:25Z-
dc.date.available2009-10-07T07:30:25Z-
dc.date.issued2009-
dc.identifier.citationProceedings of the 8th International Conference on Research in Advertising (ICORIA).-
dc.identifier.urihttp://hdl.handle.net/1942/9866-
dc.language.isoen-
dc.publisherEuropean Advertising Academy-
dc.titleThe effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencename8th International Conference on Research in Advertising (ICORIA)-
local.bibliographicCitation.conferenceplaceKlagenfurt June 2009-
local.bibliographicCitation.jcatC2-
local.type.specifiedProceedings Paper-
dc.bibliographicCitation.oldjcatC2-
local.classIncludeIn-ExcludeFrom-List/ExcludeFromFRIS-
local.bibliographicCitation.btitleProceedings of the 8th International Conference on Research in Advertising (ICORIA)-
item.fulltextNo Fulltext-
item.contributorJANSSENS, Wim-
item.contributorDE PELSMACKER, Patrick-
item.contributorCAUBERGHE, Verolien-
item.fullcitationJANSSENS, Wim; DE PELSMACKER, Patrick & CAUBERGHE, Verolien (2009) The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility. In: Proceedings of the 8th International Conference on Research in Advertising (ICORIA)..-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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