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http://hdl.handle.net/1942/9866
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | JANSSENS, Wim | - |
dc.contributor.author | DE PELSMACKER, Patrick | - |
dc.contributor.author | CAUBERGHE, Verolien | - |
dc.date.accessioned | 2009-10-07T07:30:25Z | - |
dc.date.available | 2009-10-07T07:30:25Z | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | Proceedings of the 8th International Conference on Research in Advertising (ICORIA). | - |
dc.identifier.uri | http://hdl.handle.net/1942/9866 | - |
dc.language.iso | en | - |
dc.publisher | European Advertising Academy | - |
dc.title | The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencename | 8th International Conference on Research in Advertising (ICORIA) | - |
local.bibliographicCitation.conferenceplace | Klagenfurt June 2009 | - |
local.bibliographicCitation.jcat | C2 | - |
local.type.specified | Proceedings Paper | - |
dc.bibliographicCitation.oldjcat | C2 | - |
local.class | IncludeIn-ExcludeFrom-List/ExcludeFromFRIS | - |
local.bibliographicCitation.btitle | Proceedings of the 8th International Conference on Research in Advertising (ICORIA) | - |
item.fulltext | No Fulltext | - |
item.contributor | JANSSENS, Wim | - |
item.contributor | DE PELSMACKER, Patrick | - |
item.contributor | CAUBERGHE, Verolien | - |
item.fullcitation | JANSSENS, Wim; DE PELSMACKER, Patrick & CAUBERGHE, Verolien (2009) The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility. In: Proceedings of the 8th International Conference on Research in Advertising (ICORIA).. | - |
item.accessRights | Closed Access | - |
Appears in Collections: | Research publications |
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