The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9866

Title:	The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibility
Authors:	JANSSENS, Wim DE PELSMACKER, Patrick CAUBERGHE, Verolien
Issue Date:	2009
Publisher:	European Advertising Academy
Source:	Proceedings of the 8th International Conference on Research in Advertising (ICORIA).
Document URI:	http://hdl.handle.net/1942/9866
Category:	C2
Type:	Proceedings Paper
Appears in Collections:	Research publications

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