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http://hdl.handle.net/1942/9880
Title: | Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance | Authors: | CAUBERGHE, Verolien DE PELSMACKER, Patrick JANSSENS, Wim |
Issue Date: | 2009 | Publisher: | Garant | Source: | DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132. | Document URI: | http://hdl.handle.net/1942/9880 | ISBN: | 978-90-441-2387-6 | Category: | B2 | Type: | Book Section |
Appears in Collections: | Research publications |
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