Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9880
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dc.contributor.authorCAUBERGHE, Verolien-
dc.contributor.authorDE PELSMACKER, Patrick-
dc.contributor.authorJANSSENS, Wim-
dc.date.accessioned2009-10-07T11:45:18Z-
dc.date.available2009-10-07T11:45:18Z-
dc.date.issued2009-
dc.identifier.citationDE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132.-
dc.identifier.isbn978-90-441-2387-6-
dc.identifier.urihttp://hdl.handle.net/1942/9880-
dc.language.isoen-
dc.publisherGarant-
dc.titleFear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance-
dc.typeBook Section-
local.bibliographicCitation.authorsDE PELSMACKER, Patrick-
local.bibliographicCitation.authorsDENS, Nathalie-
dc.identifier.epage132-
dc.identifier.spage123-
local.bibliographicCitation.jcatB2-
local.type.specifiedBook Section-
dc.bibliographicCitation.oldjcatB2-
local.bibliographicCitation.btitleResearch in Advertising: Message, medium, and context-
item.fulltextNo Fulltext-
item.contributorCAUBERGHE, Verolien-
item.contributorDE PELSMACKER, Patrick-
item.contributorJANSSENS, Wim-
item.fullcitationCAUBERGHE, Verolien; DE PELSMACKER, Patrick & JANSSENS, Wim (2009) Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance. In: DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132..-
item.accessRightsClosed Access-
Appears in Collections:Research publications
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