Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9880
Full metadata record
DC FieldValueLanguage
dc.contributor.authorCAUBERGHE, Verolien-
dc.contributor.authorDE PELSMACKER, Patrick-
dc.contributor.authorJANSSENS, Wim-
dc.date.accessioned2009-10-07T11:45:18Z-
dc.date.available2009-10-07T11:45:18Z-
dc.date.issued2009-
dc.identifier.citationDE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132.-
dc.identifier.isbn978-90-441-2387-6-
dc.identifier.urihttp://hdl.handle.net/1942/9880-
dc.language.isoen-
dc.publisherGarant-
dc.titleFear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance-
dc.typeBook Section-
local.bibliographicCitation.authorsDE PELSMACKER, Patrick-
local.bibliographicCitation.authorsDENS, Nathalie-
dc.identifier.epage132-
dc.identifier.spage123-
local.bibliographicCitation.jcatB2-
local.type.specifiedBook Section-
dc.bibliographicCitation.oldjcatB2-
local.bibliographicCitation.btitleResearch in Advertising: Message, medium, and context-
item.fulltextNo Fulltext-
item.contributorCAUBERGHE, Verolien-
item.contributorDE PELSMACKER, Patrick-
item.contributorJANSSENS, Wim-
item.accessRightsClosed Access-
item.fullcitationCAUBERGHE, Verolien; DE PELSMACKER, Patrick & JANSSENS, Wim (2009) Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance. In: DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132..-
Appears in Collections:Research publications
Show simple item record

Page view(s)

66
checked on Nov 7, 2023

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.