Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/9880
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | CAUBERGHE, Verolien | - |
dc.contributor.author | DE PELSMACKER, Patrick | - |
dc.contributor.author | JANSSENS, Wim | - |
dc.date.accessioned | 2009-10-07T11:45:18Z | - |
dc.date.available | 2009-10-07T11:45:18Z | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132. | - |
dc.identifier.isbn | 978-90-441-2387-6 | - |
dc.identifier.uri | http://hdl.handle.net/1942/9880 | - |
dc.language.iso | en | - |
dc.publisher | Garant | - |
dc.title | Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance | - |
dc.type | Book Section | - |
local.bibliographicCitation.authors | DE PELSMACKER, Patrick | - |
local.bibliographicCitation.authors | DENS, Nathalie | - |
dc.identifier.epage | 132 | - |
dc.identifier.spage | 123 | - |
local.bibliographicCitation.jcat | B2 | - |
local.type.specified | Book Section | - |
dc.bibliographicCitation.oldjcat | B2 | - |
local.bibliographicCitation.btitle | Research in Advertising: Message, medium, and context | - |
item.fulltext | No Fulltext | - |
item.contributor | CAUBERGHE, Verolien | - |
item.contributor | DE PELSMACKER, Patrick | - |
item.contributor | JANSSENS, Wim | - |
item.fullcitation | CAUBERGHE, Verolien; DE PELSMACKER, Patrick & JANSSENS, Wim (2009) Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance. In: DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132.. | - |
item.accessRights | Closed Access | - |
Appears in Collections: | Research publications |
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