Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance

Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/9880

Title:	Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance
Authors:	CAUBERGHE, Verolien DE PELSMACKER, Patrick JANSSENS, Wim
Issue Date:	2009
Publisher:	Garant
Source:	DE PELSMACKER, Patrick & DENS, Nathalie (Ed.) Research in Advertising: Message, medium, and context, p. 123-132.
Document URI:	http://hdl.handle.net/1942/9880
ISBN:	978-90-441-2387-6
Category:	B2
Type:	Book Section
Appears in Collections:	Research publications

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