JANSSENS, Wim

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Full Name
JANSSENS, Wim
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wim.janssens@uhasselt.be
 
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Author:  DE PELSMACKER, Patrick

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12010Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcementCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimJournal ContributionA1
22009The effect of prime, frame and dead-relatedness in threat appeals on ad evoked fear and message credibilityJANSSENS, Wim; DE PELSMACKER, Patrick; CAUBERGHE, VerolienProceedings PaperC2
32009Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptanceCAUBERGHE, Verolien; DE PELSMACKER, Patrick; JANSSENS, WimBook SectionB2
42008Marketing research with SPSSJANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, PatrickBookB1