STREUKENS, Sandra

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Full Name
STREUKENS, Sandra
Email
sandra.streukens@uhasselt.be
 
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Publications

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Type:  Proceedings Paper
Date Issued:  2015

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12015Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, YvesProceedings PaperC2
22015Going beyond the service exchange: Investigating an engagement platform for customer learningLEROI-WERELDS, Sara; STREUKENS, SandraProceedings PaperC2