Please use this identifier to cite or link to this item:
http://hdl.handle.net/1942/23630| Title: | Does communicating the customer's resource integrating role improve or diminish advertising effectiveness? | Authors: | LEROI-WERELDS, Sara STREUKENS, Sandra Van Vaerenbergh, Yves |
Issue Date: | 2015 | Source: | The 24th Frontiers in Service Conference 2015 International conference proceedings,p. 1-1 | Document URI: | http://hdl.handle.net/1942/23630 | Category: | C2 | Type: | Proceedings Paper |
| Appears in Collections: | Research publications |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Frontiers 2015 CRIR.pdf Restricted Access | Peer-reviewed author version | 69.72 kB | Adobe PDF | View/Open Request a copy |
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