LEROI-WERELDS, Sara

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LEROI-WERELDS, Sara
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sara.leroiwerelds@uhasselt.be
 
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Publications

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Author:  STREUKENS, Sandra
Author:  Van Vaerenbergh, Yves

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12017Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, Yves; Gronroos, ChristianJournal ContributionA1
22015Does communicating the customer's resource integrating role improve or diminish advertising effectiveness?LEROI-WERELDS, Sara; STREUKENS, Sandra; Van Vaerenbergh, YvesProceedings PaperC2