WILLEMS, Kim

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Full Name
WILLEMS, Kim
Email
kim.willems@uhasselt.be
 
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Publications

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Date Issued:  [2010 TO 2019]
Type:  Journal Contribution
Date Issued:  2019

Results 1-4 of 4 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12019The impact of representation media on customer engagement in tourism marketing among millennialsWILLEMS, Kim; BRENGMAN, Malaika; Van Kerrebroeck, HelenaJournal ContributionA1
22019Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvementDemoulin, Nathalie; WILLEMS, KimJournal ContributionA1
32019Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressionsDe Gauquier, Laurens; BRENGMAN, Malaika; WILLEMS, Kim; Van Kerrebroeck, HelenaJournal ContributionA1
42019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1