WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Publications

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Author:  BRENGMAN, Malaika
Author:  van de Sanden, Stephanie

Results 1-4 of 4 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12022How customers motive attributions impact intentions to use an interactive kiosk in-storevan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
22019Is robotic shopping set to be the next big thing?BRENGMAN, Malaika; De Gauquier, Laurens; van de Sanden, Stephanie; WILLEMS, KimBook SectionB2
32019In-store location-based marketing with beacons: from inflated expectations to smart use in retailingvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaJournal ContributionA1
42016In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communicationvan de Sanden, Stephanie; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC1