WILLEMS, Kim

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WILLEMS, Kim
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kim.willems@uhasselt.be
 
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Author:  Van Kerrebroeck, Helena
Date Issued:  2016

Results 1-2 of 2 (Search time: 0.001 seconds).

Issue DateTitleContributor(s)TypeCat.
12016When brands come to life: Experimental research on the vividness effect of virtual reality in transformational marketing communicationsVan Kerrebroeck, Helena; BRENGMAN, Malaika; WILLEMS, KimProceedings PaperC2
22016Touching the void: Sensory-enabling technologies in online retailingVan Kerrebroeck, Helena; WILLEMS, Kim; BRENGMAN, MalaikaProceedings PaperC2