DOUCE, Lieve

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DOUCE, Lieve
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lieve.douce@uhasselt.be
 
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Publications

Results 1-20 of 49 (Search time: 0.004 seconds).

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Issue DateTitleContributor(s)TypeCat.
12025ASMR: Tingle or Torture. Exploring the Diverging Effect between Responder Types in AdvertisingHOUGHTON, William; Wals, Sammy; DOUCE, LieveProceedings PaperC1
1822025Technology-Enabled Personalization in Brick-And-Mortar Retail: Employee and Customer effects & Human-Enabled Personalization moderationKUIJPERS, Louise-Marie; DOUCE, Lieve; ADAMS, CarmenProceedings PaperC1
1832025Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imageryVEN, Maaike; DOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, Felitsa; BRENGMAN, Malaika; Loupiac, PhilippineJournal ContributionA1
1842025Sensory cues as transformative tools in driving inclusion: insights from visitors and managerial perspectivesLUO, Dan; DOUCE, Lieve; Jacobs , Marc; Nys, KarinJournal ContributionA1
1852025Immersive Art Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor ExperienceLUO, Dan; DOUCE, Lieve; Nys, KarinJournal ContributionA1
1862025Virtually Imagined Touch: Augmented and Virtual Reality’s Impact on Product Expectations via Touch Simulation - An AbstractVEN, Maaike; DOUCE, Lieve; WILLEMS, KimProceedings PaperC2
1872025Leveraging mental imagery to create an enhanced online shopping experienceDOUCE, Lieve; WILLEMS, Kim; MOENS, Sofie; RADEMAKERS, FelitsaProceedings PaperC1
1882025Virtually imagined touch: Augmented and virtual reality’s impact on product expectations via touch simulationVEN, Maaike; DOUCE, Lieve; WILLEMS, KimConference MaterialC2
1892024Understanding the Impact of Automatic and Deliberate Mental Haptic Imagery on Consumer Touch Perception in E-commerce EnvironmentsDOUCE, Lieve; Rademakers, Felitsa; WILLEMS, KimConference MaterialC2
1902024Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions: An AbstractDOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, FelitsaConference MaterialC2
1912024Visualizing choices: Assessing augmented reality's influence on choice difficulty across maximizers and satisficersVEN, Maaike; RADEMAKERS, Felitsa; DOUCE, Lieve; WILLEMS, Kim; BRENGMAN, Malaika; Loupiac, PhilippineProceedings PaperC2
1922024Multisensory museum experience: an integrative view and future research directionsLUO, Dan; DOUCE, Lieve; Nys, KarinJournal ContributionA1
1932023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer ReactionsDOUCE, LieveConference MaterialC2
1942023Multisensory cues effect: do visitors react differently in a traditional versus an immersive exhibition?LUO, Dan; DOUCE, Lieve; Nys, KarinConference MaterialC2
1952023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer Reactions - AbstractDOUCE, LieveProceedings PaperC2
1962022Retail atmospherics: Crossmodal congruency between atmospheric cues and the overall store environmentDOUCE, Lieve; Adams, CarmenConference MaterialC2
1972022Atmospherics in retail: The effect of multisensory congruity between light and scent via multiple versus single sensory attributes on consumer reactionsDOUCE, LieveConference MaterialC2
1982022A Qualitative Research on the Effect of Visuals Triggering Different Sensations on Consumers’ Attention Towards and Preference for Instagram PostsDOUCE, LieveProceedings PaperC2
1992022Shopping Online: The Interaction Effect of the Task at Hand and Crossmodally Congruent Background MusicDOUCE, Lieve; ADAMS, CarmenProceedings PaperC2
2002022When Is Less More? Studying Bargain Effectiveness in Upscale Store EnvironmentsWILLEMS, Kim; DOUCE, Lieve; Chaudhuri, ArjunProceedings PaperC2
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