DOUCE, Lieve

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DOUCE, Lieve
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lieve.douce@uhasselt.be
 
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Publications

Results 1-20 of 37 (Search time: 0.004 seconds).

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Issue DateTitleContributor(s)TypeCat.
12023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer ReactionsDOUCE, LieveConference MaterialC2
22023Multisensory cues effect: do visitors react differently in a traditional versus an immersive exhibition?LUO, Dan; DOUCE, Lieve; Nys, KarinConference MaterialC2
32023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer Reactions - AbstractDOUCE, LieveProceedings PaperC2
42022Atmospherics in retail: The effect of multisensory congruity between light and scent via multiple versus single sensory attributes on consumer reactionsDOUCE, LieveConference MaterialC2
52022When Is Less More? Studying Bargain Effectiveness in Upscale Store EnvironmentsWILLEMS, Kim; DOUCE, Lieve; Chaudhuri, ArjunProceedings PaperC2
62022A Qualitative Research on the Effect of Visuals Triggering Different Sensations on Consumers’ Attention Towards and Preference for Instagram PostsDOUCE, LieveProceedings PaperC2
72022Retail atmospherics: Crossmodal congruency between atmospheric cues and the overall store environmentDOUCE, Lieve; Adams, CarmenConference MaterialC2
82022Shopping Online: The Interaction Effect of the Task at Hand and Crossmodally Congruent Background MusicDOUCE, Lieve; ADAMS, CarmenProceedings PaperC2
92022Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologiesDOUCE, Lieve; ADAMS, Carmen; Petit, Olivia; Nijholt, AntonJournal ContributionA2
102022The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach BehaviorDOUCE, LieveJournal ContributionA1
112022Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping GoalsDOUCE, Lieve; ADAMS, Carmen; Petit, Olivia; Nijholt, AntonJournal ContributionA1
122022Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarityDOUCE, Lieve; WILLEMS, Kim; Chaudhuri, ArjunJournal ContributionA1
132022Crossmodal congruency between background music and the online store environment: The moderating role of shopping goalsDOUCE, Lieve; ADAMS, Carmen; Petit, Olivia; Nijholt, AntonConference MaterialC2
142022Is More Social Presence Always Better? Exploring Boundaries to Consumer Acceptance of RobotsWILLEMS, Kim; HOTTAT, Eline; LEROI-WERELDS, Sara; DOUCE, LieveProceedings PaperC2
152021Can a retail environment be simulated by photographs?WILLEMS, Kim; DOUCE, Lieve; PETERMANS, AnnJournal ContributionA1
162021Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience PerspectivePETERMANS, Ann; DOUCE, Lieve; WILLEMS, KimBook SectionB2
172020Sensory overload in a shopping environment: Not every sensory modality leads to too much stimulationDOUCE, Lieve; ADAMS, CarmenJournal ContributionA1
182019Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer ReactionsADAMS, Carmen; DOUCE, LieveConference MaterialC2
192019Sensory overload in a shopping environment: the negative effect of too much stimulationDOUCE, Lieve; ADAMS, CarmenConference MaterialC2
202018Can a retail environment be simulated by photographs?PETERMANS, Ann; WILLEMS, Kim; DOUCE, Lieve; VAN CLEEMPOEL, KoenraadProceedings PaperC1
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