DOUCE, Lieve

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DOUCE, Lieve
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lieve.douce@uhasselt.be
 
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Publications

Results 1-20 of 50 (Search time: 0.034 seconds).

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Issue DateTitleContributor(s)TypeCat.
3212025Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imageryVEN, Maaike; DOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, Felitsa; BRENGMAN, Malaika; Loupiac, PhilippineJournal ContributionA1
3222025Sensory cues as transformative tools in driving inclusion: insights from visitors and managerial perspectivesLUO, Dan; DOUCE, Lieve; Jacobs , Marc; Nys, KarinJournal ContributionA1
3232025Immersive Art Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor ExperienceLUO, Dan; DOUCE, Lieve; Nys, KarinJournal ContributionA1
3242025Virtually Imagined Touch: Augmented and Virtual Reality’s Impact on Product Expectations via Touch Simulation - An AbstractVEN, Maaike; DOUCE, Lieve; WILLEMS, KimProceedings PaperC2
3252025Leveraging mental imagery to create an enhanced online shopping experienceDOUCE, Lieve; WILLEMS, Kim; MOENS, Sofie; RADEMAKERS, FelitsaProceedings PaperC1
3262025Virtually imagined touch: Augmented and virtual reality’s impact on product expectations via touch simulationVEN, Maaike; DOUCE, Lieve; WILLEMS, KimConference MaterialC2
3272025Technology-Enabled Personalization in Brick-And-Mortar Retail: Employee and Customer effects & Human-Enabled Personalization moderationKUIJPERS, Louise-Marie; DOUCE, Lieve; ADAMS, CarmenProceedings PaperC1
3282025The Effect of VR and Haptic Feedback Devices on Online Consumer Decision-MakingDOUCE, Lieve; THYS, Jarne; VAN DE SANDEN, Stephanie; WILLEMS, Kim; VANACKEN, Davy; ROVELO RUIZ, GustavoProceedings PaperC2
3292025ASMR: Tingle or Torture. Exploring the Diverging Effect between Responder Types in AdvertisingHOUGHTON, William; Wals, Sammy; DOUCE, LieveProceedings PaperC1
3302024Understanding the Impact of Automatic and Deliberate Mental Haptic Imagery on Consumer Touch Perception in E-commerce EnvironmentsDOUCE, Lieve; Rademakers, Felitsa; WILLEMS, KimConference MaterialC2
3312024Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions: An AbstractDOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, FelitsaConference MaterialC2
3322024Visualizing choices: Assessing augmented reality's influence on choice difficulty across maximizers and satisficersVEN, Maaike; RADEMAKERS, Felitsa; DOUCE, Lieve; WILLEMS, Kim; BRENGMAN, Malaika; Loupiac, PhilippineProceedings PaperC2
3332024Multisensory museum experience: an integrative view and future research directionsLUO, Dan; DOUCE, Lieve; Nys, KarinJournal ContributionA1
3342023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer ReactionsDOUCE, LieveConference MaterialC2
3352023Multisensory cues effect: do visitors react differently in a traditional versus an immersive exhibition?LUO, Dan; DOUCE, Lieve; Nys, KarinConference MaterialC2
3362023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer Reactions - AbstractDOUCE, LieveProceedings PaperC2
3372022Retail atmospherics: Crossmodal congruency between atmospheric cues and the overall store environmentDOUCE, Lieve; Adams, CarmenConference MaterialC2
3382022Atmospherics in retail: The effect of multisensory congruity between light and scent via multiple versus single sensory attributes on consumer reactionsDOUCE, LieveConference MaterialC2
3392022A Qualitative Research on the Effect of Visuals Triggering Different Sensations on Consumers’ Attention Towards and Preference for Instagram PostsDOUCE, LieveProceedings PaperC2
3402022Shopping Online: The Interaction Effect of the Task at Hand and Crossmodally Congruent Background MusicDOUCE, Lieve; ADAMS, CarmenProceedings PaperC2
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