DOUCE, Lieve

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DOUCE, Lieve
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lieve.douce@uhasselt.be
 
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Publications

Results 1-20 of 50 (Search time: 0.001 seconds).

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Issue DateTitleContributor(s)TypeCat.
12025Augmenting the reality of decision-making: Comparing and combining product experiences' influence on choice difficulty and mental imageryVEN, Maaike; DOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, Felitsa; BRENGMAN, Malaika; Loupiac, PhilippineJournal ContributionA1
22025Virtually Imagined Touch: Augmented and Virtual Reality’s Impact on Product Expectations via Touch Simulation - An AbstractVEN, Maaike; DOUCE, Lieve; WILLEMS, KimProceedings PaperC2
32025Virtually imagined touch: Augmented and virtual reality’s impact on product expectations via touch simulationVEN, Maaike; DOUCE, Lieve; WILLEMS, KimConference MaterialC2
42025ASMR: Tingle or Torture. Exploring the Diverging Effect between Responder Types in AdvertisingHOUGHTON, William; Wals, Sammy; DOUCE, LieveProceedings PaperC1
52025Sensory cues as transformative tools in driving inclusion: insights from visitors and managerial perspectivesLUO, Dan; DOUCE, Lieve; Jacobs , Marc; Nys, KarinJournal ContributionA1
62025The Effect of VR and Haptic Feedback Devices on Online Consumer Decision-MakingDOUCE, Lieve; THYS, Jarne; VAN DE SANDEN, Stephanie; WILLEMS, Kim; VANACKEN, Davy; ROVELO RUIZ, GustavoProceedings PaperC2
72025Leveraging mental imagery to create an enhanced online shopping experienceDOUCE, Lieve; WILLEMS, Kim; MOENS, Sofie; RADEMAKERS, FelitsaProceedings PaperC1
82025Immersive Art Exhibitions: Sensory Intensity Effects on Visitor Satisfaction via Visitor Attention and Visitor ExperienceLUO, Dan; DOUCE, Lieve; Nys, KarinJournal ContributionA1
92025Technology-Enabled Personalization in Brick-And-Mortar Retail: Employee and Customer effects & Human-Enabled Personalization moderationKUIJPERS, Louise-Marie; DOUCE, Lieve; ADAMS, CarmenProceedings PaperC1
102024Understanding the Impact of Automatic and Deliberate Mental Haptic Imagery on Consumer Touch Perception in E-commerce EnvironmentsDOUCE, Lieve; Rademakers, Felitsa; WILLEMS, KimConference MaterialC2
112024Multisensory museum experience: an integrative view and future research directionsLUO, Dan; DOUCE, Lieve; Nys, KarinJournal ContributionA1
122024Enhancing Online Shopping Experience: The Effect of Deliberate vs. Automatic Haptic Imagery in Consumer Reactions: An AbstractDOUCE, Lieve; WILLEMS, Kim; RADEMAKERS, FelitsaConference MaterialC2
132024Visualizing choices: Assessing augmented reality's influence on choice difficulty across maximizers and satisficersVEN, Maaike; RADEMAKERS, Felitsa; DOUCE, Lieve; WILLEMS, Kim; BRENGMAN, Malaika; Loupiac, PhilippineProceedings PaperC2
142023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer Reactions - AbstractDOUCE, LieveProceedings PaperC2
152023The Effect of Autonomous Sensory Meridian Response (ASMR) Ads on Consumer ReactionsDOUCE, LieveConference MaterialC2
162023Multisensory cues effect: do visitors react differently in a traditional versus an immersive exhibition?LUO, Dan; DOUCE, Lieve; Nys, KarinConference MaterialC2
172022The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach BehaviorDOUCE, LieveJournal ContributionA1
182022Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping GoalsDOUCE, Lieve; ADAMS, Carmen; Petit, Olivia; Nijholt, AntonJournal ContributionA1
192022Atmospherics in retail: The effect of multisensory congruity between light and scent via multiple versus single sensory attributes on consumer reactionsDOUCE, LieveConference MaterialC2
202022Retail atmospherics: Crossmodal congruency between atmospheric cues and the overall store environmentDOUCE, Lieve; Adams, CarmenConference MaterialC2
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