MERKEN, Anne

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Full Name
MERKEN, Anne
Email
anne.merken@uhasselt.be
 
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Publications

Results 1-6 of 6 (Search time: 0.002 seconds).

Issue DateTitleContributor(s)TypeCat.
12016The road to co-production success: Empirical studies from a customer perspectiveMERKEN, AnneTheses and DissertationsT1
22014The effect of co-production process and outcome on customer evaluative judgmentsMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraProceedings PaperC1
32013To Participate or Not Participate. Exploring the Perceived Value of Co-productionMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraProceedings PaperC1
42013Communicating value from a service dominant logic perspective: the explicitness of the customer's resource integrating role in advertisingLEROI-WERELDS, Sara; STREUKENS, Sandra; MERKEN, Anne; JANSSENS, WimProceedings PaperC1
52012Exploring the Customer Value of Co-CreationMERKEN, Anne; STREUKENS, Sandra; LEROI-WERELDS, SaraConference MaterialC2
62012Understanding and shaping customer co-creation value perceptionsMERKEN, Anne; STREUKENS, SandraConference MaterialC2