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http://hdl.handle.net/1942/11980
Title: | Investigating the cross-sales effect of product associations | Authors: | Vindevogel, B. Van de Poel, D. WETS, Geert |
Issue Date: | 2004 | Source: | Proceedings of the joint statistical meeting 2004. | Abstract: | In this research, we use the framework of association rule discovery to find 1,350 interesting product associations between two sku’s. Using multivariate time series techniques, we successively simulate a price promotion in both products and measure the impact on the sales of the associated product. This approach allows us to model both the short run and long run cross-sales effect. For both complement and substitute relationships, we investigate the moderating effect of several covariates on the size of the cross-sales effect. | Document URI: | http://hdl.handle.net/1942/11980 | Category: | C2 | Type: | Proceedings Paper |
Appears in Collections: | Research publications |
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File | Description | Size | Format | |
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vindevogel.pdf | 496.03 kB | Adobe PDF | View/Open |
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