Please use this identifier to cite or link to this item:
Title: Country-image discourse model: Unraveling meaning, structure, and function of country images
Authors: BRIJS, Kris 
Bloemer, Josée
Kasper, Hans
Issue Date: 2011
Publisher: Elsevier
Source: Journal of Business Research, 64(12). p. 1259-1269
Abstract: The country-image discourse model provides an alternative theoretical framework to explain the meaning of country-of-origin (COO) effects. Unlike previous work, this research relies on the key principles underlying semiotics and discourse theory. The model integrates the semantic and pragmatic dimension of COO and provides hypotheses regarding the structure and function of country-images. Empirical verification through structural equation modeling indicates that the data offer substantial support for the proposed internal structure of the country-image construct, such that country-specific cognitions influence affect, which influences collation. Country-related conations also represent the predominant influence on subjects' beliefs, evaluation, and purchase intentions. (C) 2011 Elsevier Inc. All rights reserved.
Notes: Reprint Address: Brijs, K (reprint author), Hasselt Univ, Dept Appl Econ, Univ Campus, B-3590 Diepenbeek, Belgium. Addresses: 1. Hasselt Univ, Dept Appl Econ, B-3590 Diepenbeek, Belgium 2. Radboud Univ Nijmegen, Inst Management Res, NL-6500 HK Nijmegen, Netherlands 3. Zuyd Univ, NL-6200 AP Maastricht, Netherlands 4. Maastricht Univ, Sch Business & Econ, NL-6200 MD Maastricht, Netherlands
Keywords: Country-of-origin effect; Semiotics; Model development and evaluation; Structural equation modeling
Document URI:
DOI: 10.1016/j.jbusres.2011.01.017
ISI #: 000296927600001
Category: A1
Type: Journal Contribution
Validations: ecoom 2012
Appears in Collections:Research publications

Show full item record


checked on Sep 2, 2020


checked on May 13, 2022

Page view(s)

checked on May 18, 2022

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.