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Title: Shopping therapy? Stress restoration in retailing
Authors: JANSSENS, Wim 
Poels, Karolien
Issue Date: 2012
Source: European Marketing Conference (EMAC), Lisbon - Portugal, 22-25 May 2012
Abstract: Shopping is often a particularly stressful activity. The positive influence of vegetation on human psychological functioning has already been empirically demonstrated in work-, home-, and hospital environments, but not yet in a retail store context. This study aims to examine (1) whether the presence of in-store vegetation can alleviate stress in consumers, and (2) the extent to which consumer stress reduction has a beneficial effect on perceptions and patronage behavior. The findings of a between-subjects experimental design (n = 151) provide partial support for both questions.
Keywords: Stress recovery theory; evolutionary store atmospherics; in-store vegetation
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Category: C2
Type: Conference Material
Appears in Collections:Research publications

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