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|Title:||Shopping therapy? Stress restoration in retailing||Authors:||JANSSENS, Wim
|Issue Date:||2012||Source:||European Marketing Conference (EMAC), Lisbon - Portugal, 22-25 May 2012||Abstract:||Shopping is often a particularly stressful activity. The positive influence of vegetation on human psychological functioning has already been empirically demonstrated in work-, home-, and hospital environments, but not yet in a retail store context. This study aims to examine (1) whether the presence of in-store vegetation can alleviate stress in consumers, and (2) the extent to which consumer stress reduction has a beneficial effect on perceptions and patronage behavior. The findings of a between-subjects experimental design (n = 151) provide partial support for both questions.||Keywords:||Stress recovery theory; evolutionary store atmospherics; in-store vegetation||Document URI:||http://hdl.handle.net/1942/12987||Category:||C2||Type:||Conference Material|
|Appears in Collections:||Research publications|
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