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http://hdl.handle.net/1942/12987
Title: | Shopping therapy? Stress restoration in retailing | Authors: | JANSSENS, Wim WILLEMS, Kim Poels, Karolien |
Issue Date: | 2012 | Source: | European Marketing Conference (EMAC), Lisbon - Portugal, 22-25 May 2012 | Abstract: | Shopping is often a particularly stressful activity. The positive influence of vegetation on human psychological functioning has already been empirically demonstrated in work-, home-, and hospital environments, but not yet in a retail store context. This study aims to examine (1) whether the presence of in-store vegetation can alleviate stress in consumers, and (2) the extent to which consumer stress reduction has a beneficial effect on perceptions and patronage behavior. The findings of a between-subjects experimental design (n = 151) provide partial support for both questions. | Keywords: | Stress recovery theory; evolutionary store atmospherics; in-store vegetation | Document URI: | http://hdl.handle.net/1942/12987 | Category: | C2 | Type: | Conference Material |
Appears in Collections: | Research publications |
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