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http://hdl.handle.net/1942/16721
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | WILLEMS, Kim | - |
dc.contributor.author | Lauriers, Randy | - |
dc.contributor.author | SCHOENING, Johannes | - |
dc.contributor.author | LUYTEN, Kris | - |
dc.contributor.author | Krüger, Antonio | - |
dc.date.accessioned | 2014-04-29T10:30:30Z | - |
dc.date.available | 2014-04-29T10:30:30Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Shopper Marketing Conference Proceedings 2014, p. 91-92. | - |
dc.identifier.isbn | 978-91-7258-945-2 | - |
dc.identifier.uri | http://hdl.handle.net/1942/16721 | - |
dc.language.iso | en | - |
dc.title | The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience | - |
dc.type | Proceedings Paper | - |
local.bibliographicCitation.conferencedate | 8-10 May 2014 | - |
local.bibliographicCitation.conferencename | Shopper Marketing Conference: In-store, on-line, and mobile conference | - |
local.bibliographicCitation.conferenceplace | Stockholm, Sweden | - |
dc.identifier.epage | 92 | - |
dc.identifier.spage | 91 | - |
local.bibliographicCitation.jcat | C1 | - |
local.type.refereed | Refereed | - |
local.type.specified | Proceedings Paper | - |
local.bibliographicCitation.btitle | Shopper Marketing Conference Proceedings 2014 | - |
item.fulltext | With Fulltext | - |
item.accessRights | Open Access | - |
item.contributor | WILLEMS, Kim | - |
item.contributor | Lauriers, Randy | - |
item.contributor | SCHOENING, Johannes | - |
item.contributor | LUYTEN, Kris | - |
item.contributor | Krüger, Antonio | - |
item.fullcitation | WILLEMS, Kim; Lauriers, Randy; SCHOENING, Johannes; LUYTEN, Kris & Krüger, Antonio (2014) The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience. In: Shopper Marketing Conference Proceedings 2014, p. 91-92.. | - |
Appears in Collections: | Research publications |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
2014-Shopper-Marketing-and-Pricing-Conference-Proceedings.pdf | 160.45 kB | Adobe PDF | View/Open |
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