Please use this identifier to cite or link to this item: http://hdl.handle.net/1942/16721
Full metadata record
DC FieldValueLanguage
dc.contributor.authorWILLEMS, Kim-
dc.contributor.authorLauriers, Randy-
dc.contributor.authorSCHOENING, Johannes-
dc.contributor.authorLUYTEN, Kris-
dc.contributor.authorKrüger, Antonio-
dc.date.accessioned2014-04-29T10:30:30Z-
dc.date.available2014-04-29T10:30:30Z-
dc.date.issued2014-
dc.identifier.citationShopper Marketing Conference Proceedings 2014, p. 91-92.-
dc.identifier.isbn978-91-7258-945-2-
dc.identifier.urihttp://hdl.handle.net/1942/16721-
dc.language.isoen-
dc.titleThe shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience-
dc.typeProceedings Paper-
local.bibliographicCitation.conferencedate8-10 May 2014-
local.bibliographicCitation.conferencenameShopper Marketing Conference: In-store, on-line, and mobile conference-
local.bibliographicCitation.conferenceplaceStockholm, Sweden-
dc.identifier.epage92-
dc.identifier.spage91-
local.bibliographicCitation.jcatC1-
local.type.refereedRefereed-
local.type.specifiedProceedings Paper-
local.bibliographicCitation.btitleShopper Marketing Conference Proceedings 2014-
item.fulltextWith Fulltext-
item.contributorWILLEMS, Kim-
item.contributorLauriers, Randy-
item.contributorSCHOENING, Johannes-
item.contributorLUYTEN, Kris-
item.contributorKrüger, Antonio-
item.fullcitationWILLEMS, Kim; Lauriers, Randy; SCHOENING, Johannes; LUYTEN, Kris & Krüger, Antonio (2014) The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience. In: Shopper Marketing Conference Proceedings 2014, p. 91-92..-
item.accessRightsClosed Access-
Appears in Collections:Research publications
Files in This Item:
File Description SizeFormat 
2014-Shopper-Marketing-and-Pricing-Conference-Proceedings.pdf160.45 kBAdobe PDFView/Open
Show simple item record

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.